In a world overflowing with noise, attention is currency—and public relations (PR) is the engine that helps brands earn it. Yet many businesses still measure PR success solely by the number of articles published, TV mentions secured, or influencer shoutouts gained. While media coverage is often the visible output, the real outcome of good PR […]
In today’s digital economy, reputation is no longer just a public relations concern—it’s one of your brand’s most valuable assets. And like currency, it can be built, saved, invested, or lost in an instant. Whether you’re a startup or a global enterprise, the way your brand is perceived by the public, your employees, and your […]